Little Gem’s Bakery

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Logo work for a start-up baking company.

 

Logo uses a custom typeface to not only give the effect of being hand-piped icing but to provide a visual clue to the hand-made cakes the company makes.

 

As they also use spun sugar and other sculptural techniques in their cake designs, the overall logo represents the shape of a layer of cake with a sculptural topping.

 

The bottom section of the logo is also inspired by the shape of a section of a floured baking table that has been wiped away, reinforcing their hand-made image.