Lauren Flood

Photography

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Branding project for Photographer, Lauren Flood.

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Both the logo and overall branding are in a clean, minimalist style - this allows the photography be the main focus, and so it can be used with all the types of photography the photographer provides, without looking out of place.

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The logo needed to be impactful, 

versatile and memorable, which was achieved by keeping it simple. 

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This simpler logo could then also be overlaid onto photos while retaining legibility and recognition, even when used as a watermark.

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The graphic mark is not only a play on the shape of a camera's viewfinder, but also represents the shape a photo, which the text is breaking out of - meaning the photographer goes beyond just taking photos to provide a great service.  

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The graphic mark has also been used as a dynamic element to provide contrast and texture to the otherwise minimalist creatives.